DEKRA climbs into the top 50

Germany's most valuable brands:

• Key criteria are brand strength and financial figures
• Interbrand puts the brand value at almost 200 million euros

“I am delighted that the sound and long-term investments in our brand are clearly paying off,” says Stephan Heigl, Director of Communications and Marketing at DEKRA. “This is an incentive to further establish our brand globally - in parallel with the company's international expansion.” DEKRA climbs into the top 50.

When determining the brand value, Interbrand takes into account not only the financial key figures of the company but also the effect of the brand on the customer and the relative brand strength, which not only refers to the comparison with the competition but is also intended to make a statement about the influence of the brand on future profits.The sponsorship of the DFB referees was expressly highlighted by Interbrand as an “excellent fit for the DEKRA brand values of a reliable and impartial organization”.

http://www.bestgermanbrands.com/en/

Press contact:

Dr. Torsten Knödler
Phone: +49 711 7861 2075
torsten.knoedler(at)dekra.com

Data:

• DEKRA_Best_German_Brands_2015.doc (108 KiB)
• DEKRA_Best_German_Brands_2015_ENG.doc (388 KiB)
• DEKRA_Best_German_Brands_2015.pdf (164 KiB)
• DEKRA_Best_German_Brands_2015_ENG.pdf (269 KiB)